Portfolio

Selected projects

A curated collection of brand identities, digital products, and creative campaigns — each one a story of collaboration, craft, and purpose.

Luminary brand identity project hero image

Luminary

Luminary approached us at a pivotal moment — they had developed a revolutionary premium tech accessory but their brand identity didn't reflect the quality of their product. We built a complete brand system from the ground up, starting with a logo mark inspired by the precision of optical instruments and expanding into a full visual language.

The identity system spans print collateral, digital presence, product packaging, and in-store experience. The muted gold palette and refined typography position Luminary as the quiet luxury option in a noisy consumer tech landscape. The brand launched to critical acclaim and contributed to a 40% increase in direct-to-consumer sales within the first quarter.

Client Luminary Inc.
Services Brand Identity, Package Design, Web Design
Year 2024
Role Lead Designer & Creative Director
Luminary brand collateral and packaging design Luminary brand style guide spread Luminary product photography and packaging
Nova fintech UI/UX design project

Nova

Nova is a fintech platform transforming how high-net-worth individuals manage cross-border assets. The design challenge was monumental — create an interface that felt both deeply trustworthy and genuinely delightful, while handling extraordinary complexity behind the scenes.

We designed over 200 screens spanning investment dashboards, portfolio analytics, transaction flows, and account management. Every decision was tested against three metrics: clarity, speed, and emotional confidence. The result is a platform that manages over $2B in assets across 12 countries, with a Net Promoter Score of 72 — exceptional for the financial services sector.

Client Nova Financial
Services Product Design, UI/UX, Design System
Year 2024
Role Lead Product Designer
Nova dashboard analytics interface Nova mobile app screens Nova design system component library
Evergreen wellness brand identity

Evergreen

Evergreen came to us with a mission: make sustainable wellness feel aspirational, not ascetic. The organic skincare and supplement market was crowded with green-washed brands using very similar visual language. We needed to break through.

Our solution was a visual identity rooted in the interplay of raw botanical textures and modern minimalism. We developed a custom pattern system based on leaf vein structures, a warm earth-toned palette, and typography that balances softness and strength. The identity extends across product packaging, a direct-to-consumer web platform, and 30 in-store retail experiences. Within six months of launch, Evergreen secured partnerships with three major department store chains.

Client Evergreen Wellness
Services Visual Identity, Packaging, Web Design
Year 2023
Role Creative Director
Evergreen product packaging lineup Evergreen retail display concept Evergreen e-commerce product page
Muse luxury fashion e-commerce platform

Muse

Muse is a luxury fashion label that wanted their digital presence to feel as tactile and evocative as their physical atelier. We were tasked with translating the sensory richness of their garments — the weight of silk, the precision of tailoring, the play of light across textures — into a digital shopping experience.

The site uses editorial-style storytelling woven into the shopping journey, with full-bleed lookbook imagery, cinematic product videos, and a carefully paced navigation that invites exploration rather than rapid scanning. The result is an e-commerce experience with an average session duration of over 8 minutes and a conversion rate double the luxury fashion industry average.

Client Muse Label
Services Art Direction, E-Commerce UX, Web Design
Year 2023
Role Art Director & UX Lead
Muse editorial lookbook homepage Muse product detail page Muse mobile shopping experience
Atlas creative agency website

Atlas

Atlas is a creative agency that works with Fortune 500 companies, and they needed a website that projected the confidence and craft their name implies. The brief was direct, demanding, and exciting — create a digital flagship that feels as bold as the work they produce.

The design centers on a modular case study system that lets each project tell its own story while maintaining a cohesive brand presence. Bold typographic hierarchies, generous negative space, and subtle motion create a sense of quiet authority. The site has been recognized by Awwwards and Communication Arts, and has directly contributed to a 60% increase in inbound project inquiries.

Client Atlas Creative
Services Web Design, UI/UX, Content Strategy
Year 2024
Role Lead Designer
Atlas homepage hero section Atlas project case study layout Atlas team and culture page
Solstice music festival brand campaign

Solstice

Solstice is an international music festival drawing over 80,000 attendees annually across three continents. For their 10th anniversary, they wanted a campaign identity that captured the energy and cultural significance of the milestone without losing the raw, underground spirit that made the festival iconic.

We developed a campaign language built around analog textures — risograph-inspired gradients, hand-drawn typography, and solar flare imagery referencing the solstice theme. The identity system stretched across posters, digital assets, merchandise, wayfinding, and stage design. The campaign generated over 15 million social impressions and the festival sold out in record time.

Client Solstice Festival
Services Campaign Identity, Environmental Design, Merch
Year 2024
Role Creative Director
Solstice festival poster campaign Solstice stage design concept Solstice merchandise collection
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